MKT Week 3 DB SA Case Study Example | Topics and Well Written Essays - 250 words

MKT Week 3 DB SA - Case Study Example This is because they will handle nearly everything in regards to the development of the software thereby making the inventor appear as a purchaser of his own software. There is no perfect way to position the product because it is not even clear how it will operate and its functionalities. Additionally, legal implications have not been considered thoroughly as it appears it will be breaching patient’s privacy. The idea of Popchips as a product and even the marketing strategy of this product are well developed. Moreover, the product has been presented in a very innovative manner by even highlighting on the uniqueness of the product as well as its competitive advantages. One of the unique factors that will position the product competitively in the market is the fact that it contains less calories and this will be able to attract many customers because most of the them are nowadays health conscious and they avoid consuming products with high fat content. Popchips can be well positioned in the market if the marketing campaigns emphasize on the fact that it contains low fat content and perhaps the product should solely be focused on the market of health conscious consumers who prefer food items that contain low fat. The legal implications concerning the marketing of this product have been clearly stated and even alternative strategies have been selected to ensure the marketing campaign does not violate any ethical and/ or legal

The Implications of the Use of the Triple Bottom Line Approach Essay - 1

The Implications of the Use of the Triple Bottom Line Approach - Essay Example However, these events reflect the cultural and social values of the country. Therefore, it is the moral responsibility of the business to participate in the upliftment of the society as well as the environment. In the given project, the concept of Triple Bottom Line approach will be discussed mainly in the respect of event industry. Later on, the case of Edinburgh will be discussed to explain how the application of Triple Bottom Line approach can improve the performance of festival and event industry; that is how the event industry can gain sustainable growth in long-term perspective. With growing concern on sustainability, the concept of Triple Bottom Line (TBL) approach is gaining popularity among companies throughout the world. As coined by Elkington (1997), a financial performance that is â€Å"the bottom line† is insufficient to indicate the long-term corporate success of an organisation. Therefore, it is quite essential to pay equal importance towards ecological and social â€Å"bottom lines† (Ehnert, 2009, p.37). The key concept of Triple Bottom Line can be summarised as- wealth generation, social benefit and environment protection. This concept is commonly popular as â€Å"People, Profit & Planet† (Cayreyre, et al., 2009, p.46). The main motto (goal) of a company is to increase the wealth of its shareholders. Thus, it is quite essential for a company to generate profit for its investors (shareholders). Therefore, to attain long-term growth in the industry, a company should improve its profitability. Profit-generating capability can be measured with help of certain financial indicators, such as gross as well as net profit margin, return on investment, return on capital employed and so on. The company is a part of the society. It acquires all the resources (land, labour, capital and material) from the society. Therefore, it is the moral responsibility of a company to participate in the upliftment of the society where it operates. Similar to the social aspect, a business should also consider environmental factor while making essential decisions.